We are a small but mighty collection of your GTM team: sales obsessed leaders, ICs & PMMs.
Our story began in 2017 in London, when our CEO Ali volunteered running workshops for founders on everything sales.
Many founders come from engineering, finance, consulting, or similar backgrounds. They often face challenges in creating a Go-To-Market (GTM) strategy and executing it, as they lack prior experience in this area. They soon discover that sales is not something easily acquired on the fly.
Sales doesn't operate in isolation. To establish a successful sales team, it's crucial to integrate them seamlessly into the broader team, including product, marketing, and strategy.
Ali, a seasoned sales expert, began her journey in the challenging realm of cold-calling. Her unique perspective, shaped by this background, prioritizes the power of genuine influence over chance.
With a blend of hands-on sales experience and years of learning from both successes and failures in managing sales teams and go-to-market strategies, Ali has developed a systematic approach that she shares with founders to apply to their businesses.
Over the years, Ali's expertise has transcended sectors globally. Her diverse clientele spans industries such as;
Gaming // EdTech // SpaceTech // FinTech // Web3 // PropTech //SaaS